Plans, spend packs and credits
Updated July 12, 2026
Ads is a paid add-on available on any paid PilotPM plan. Packs are sized by managed ad spend — your combined monthly spend across all connected ad accounts.
| Pack | Price | Managed spend |
|---|---|---|
| Starter | $199/mo | up to $5k/mo |
| Growth | $599/mo | up to $25k/mo |
| Business | $1,499/mo | up to $100k/mo |
| Enterprise | Custom | unlimited |
What's included
Nightly reads, conversion verification and recommendation cards are included in every pack — there's no per-recommendation charge, and dismissing a card costs nothing.
What uses credits
Two actions draw from your workspace's shared credit pool:
- Applying an approved change: 1 credit per change actually applied. If a change isn't applied (for example a safety rail stops it), you're not charged.
- Composing a campaign draft: 25 credits per completed draft. If the Composer fails to produce a valid draft, you're not charged.
Credits come from the same pool as the rest of PilotPM, so there's no separate ads balance to manage.
Changing packs
Upgrade or downgrade any time from Settings → Billing — packs are line items on your existing subscription, so you keep one invoice.
Was this article helpful?
Or open the chat in the corner to ask follow-up questions.