Connecting Google Ads and Apple Search Ads
Ad accounts are currently connected with our team — there's no self-serve connect flow yet. Message us in your PilotPM support channel (or email support@pilotpm.ai) and we'll set it up with you, usually same-day.
What we'll ask for
Google Ads
- Your Google Ads customer ID (the 10-digit number, like 123-456-7890).
- Read access granted to PilotPM's manager account — we'll send the link request; you accept it in your Google Ads account under Admin → Access and security.
Apple Search Ads
- Your Apple Search Ads organization, and which apps to include. Each app becomes its own connection, so a portfolio of apps gets per-app cards and per-app reporting.
Choosing your source of truth
Verified conversions need something to verify against. During setup you pick one per account:
- Support inbox — real leads arriving in your PilotPM inbox (for example, demo requests). Best for B2B.
- Data warehouse — a read-only count query against your own warehouse, for teams whose signups land there.
- Product events — trial starts or signups sent from your app to PilotPM. Best for mobile apps and product-led signups.
You can change the source later — it only affects how conversions are verified, never your ad account.
Read-only by default
Every new connection starts read-only: you get nightly reads, verification and recommendation cards, but nothing can be applied to the account until apply-mode is switched on for that specific account. Apple Search Ads connections are always read-only today — their cards are advice you apply in the ASA console yourself.
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