The Campaign Composer
Updated July 12, 2026
The Campaign Composer drafts a complete Google Ads Search campaign for you — ad groups, keywords with match types, and every headline and description — grounded in what your business actually is, not generic ad copy.
What it's grounded in
- Your help center — what your product does, in the words you've already written.
- Your customers' language — how real customers describe their problems in support conversations. Those phrases are what people type into search boxes.
- Your account's live performance — what's already converting (verified, not just platform-claimed) informs what the draft leans into.
How to use it
- Open Composer in the Ads app and pick the Google Ads account it's for.
- Describe the goal in a sentence or two — the offer, the audience, anything you want emphasized.
- Review the draft. Every line is editable, and the draft is checked against Google's structural limits (headline and description lengths, keyword counts) before it's shown to you.
- Export as a Google Ads Editor CSV and import it into Ads Editor, where you do the final review and publish.
The Composer never creates anything in your ad account directly — the CSV import means you keep the last word on everything that goes live. Budgets in drafts are clamped to your account's budget ceiling.
Cost
A completed draft uses 25 credits. If the Composer can't produce a valid draft, you're not charged.
Current limits
- Search campaigns on Google Ads only — Apple Search Ads campaigns and other formats aren't composable yet.
- One campaign per draft.
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