Approving recommendations, applies and revert

Nothing in PilotPM Ads changes your account without your approval. This article covers the full cycle: what approval means, how changes apply, and how to undo one.

What you're approving

Every applyable card shows the exact change it will make — "pause keyword X", "raise campaign Y's daily budget from $20 to $26" — before you approve. What you see is literally what gets applied; there's no interpretation step in between. Cards that are analysis rather than a safe mechanical change are advice-only and have no approve button.

How approved changes apply

Approved changes are applied overnight in a single batch, not the moment you click. That's deliberate: it batches platform writes, keeps changes out of your account during the business day, and gives you until tonight to change your mind — you can un-approve any card before it applies.

Applies run under hard safety rails:

• Budget ceiling — budget increases can't exceed the per-account maximum set on your connection.
• Daily change cap — at most a handful of changes per account per night, so no overnight surprise restructures.
• Learning-period protection — campaigns still in learning are never touched.
• No deletes, ever — pausing is the strongest available action, and everything paused can be re-enabled.

If a change fails to apply it's retried on later nights; after repeated failures it's parked and shown to you instead of retried forever. Each successfully applied change uses 1 credit.

Apple Search Ads accounts are read-only today — their cards are advice-only, and you apply them in the ASA console yourself.

Change history and one-click revert

Every applied change is recorded in the Changes view on the account: what changed, the before and after values, and when. Each entry stores its own inverse, so Revert restores the previous state in one click — the revert itself applies in the same overnight batch, under the same rails.